Rodgers secured financial backing for the transcontinental flight from Chicago’s Armour Company, then introducing Vin Fiz, a new grape-flavored soft drink. Armour agreed to pay Rodgers $5 for each mile he flew east of the Mississippi River and $4 for each mile west of it.
Rodgers bought the Wright EX himself and covered all other expenses. The airplane was emblazoned with the Vin Fiz logo—the first time an aircraft was used for commercial advertising.
Only 12 years separate two important flights across America:
1911—The Vin Fiz made the first flight across the United States. It took 49 days, with many stops and crashes along the way.
1923—The T-2 made the first nonstop flight across the United States. It took 26 hours.